Here is a sample of OER, please see more here
According to these authors, currently available online marketing textbooks are largely inadequate and outdated and lack the technical know-how and practical background that would make them applicable to students, educators and practitioners in the corporate sector. Quirk offers a dynamic and integrated learning experience that will ensure that students, educators and companies using the guide to eMarketing, will be in the know regarding the latest trends and best practices in this exciting sphere of the marketing world.
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play.