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Marketing Library Guide: Open Educational Resources

A guide to resources for Marketing.

ABOUT

Open Educational Resources (OER) are all about sharing.

In a brave new world of learning, OER content is made free to use or share, and in some cases, to change and share again, made possible through licensing, so that both teachers and learners can share what they know.

OER Sites

Here is a sample of OER, please see more here

1. e-Marketing: the essential guide to online marketing

According to these authors, currently available online marketing textbooks are largely inadequate and outdated and lack the technical know-how and practical background that would make them applicable to students, educators and practitioners in the corporate sector. Quirk offers a dynamic and integrated learning experience that will ensure that students, educators and companies using the guide to eMarketing, will be in the know regarding the latest trends and best practices in this exciting sphere of the marketing world.

2.Green Marketing

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

3. Social Marketing

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play.

Google scholar