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Marketing Library Guide: Reference Books

A guide to resources for Marketing.

  Why use reference resources

Reference sources like dictionaries and encyclopaedias are a good place to begin searching for information. Dictionaries will provide definitions of unfamiliar terms, while encyclopaedias give explanations and brief overviews of topics.

Online reference sources

 Where are they located

The reference books are shelved next to the Information desk. T

Marketing dictionaries & encyclopeadias