Marketing Library Guide: BLOGs

The tide of influence hunting on the web is rising beyond public relations and social media to digital marketing at large

What kind of user experience ranking signals does Google take notice of?

The effort and money that you’re investing in your marketing is predicated on one thing – that you understand your customer.

From the beginning, a brand's legal purpose has been to let people know the origin of the goods. Literally, a brand, a hallmark, a mark of trade.

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing.

Mark Schaefer is an acclaimed college educator, author, speaker and consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. And now you can tap into his deep vision and expertise through Schaefer Marketing Solutions and a tailored program that fits almost any budget.