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Marketing Library Guide: Open Educational Resources

A guide to resources for Marketing.

ABOUT

Open Educational Resources (OER) are all about sharing.

In a brave new world of learning, OER content is made free to use or share, and in some cases, to change and share again, made possible through licensing, so that both teachers and learners can share what they know.

OER Resources

OER Commons (oercommons.org) Curating best in class learning materials from around the world since 2007.  The OER Commons is a single search source that pulls from multiple OER collections, including MERLOT and Connexions.  It is a great first step in an OER search, but often more results can be found by searching the specific collection.  

  • Users can create collections of existing content and create their own content pages to share.
  • The OER Commons is a supported by ISKME (the Institute for the Study of Knowledge Management in Education).

 

MERLOT (merlot.org) is a free and open peer reviewed collection of online teaching and learning materials and faculty-developed services contributed and used by an international education community. MERLOT was opened in 1997 and is supported by the California State University System.  

  • MERLOT does not house content, but is a collection of links to other content.  The materials can be ranked and many are peer-reviewed.  There are discipline specific Communities that curate and review the content. 
  • You can create and share personal collections of content links.

Finding Open Content

Advanced Internet searches to Find OERs

Google scholar

Google Scholar Search

OER Sites

Here is a sample of OER, please see more here

1. e-Marketing: the essential guide to online marketing

According to these authors, currently available online marketing textbooks are largely inadequate and outdated and lack the technical know-how and practical background that would make them applicable to students, educators and practitioners in the corporate sector. Quirk offers a dynamic and integrated learning experience that will ensure that students, educators and companies using the guide to eMarketing, will be in the know regarding the latest trends and best practices in this exciting sphere of the marketing world.

2.Green Marketing

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

3. Social Marketing

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play.